2020 has not been an easy year for the tech giants, who have seen their revenues melt like snow under the sun. There are several reasons for this drop in their income. In particular the health crisis that has shaken the world so far, against the backdrop of the COVID-19 pandemic. In addition to these rather gray aspects, a few players stood out from the crowd. Like Apple, which has shaken up all forecasts by selling no less than 23.1 million Macs in 2020. Of which 7 million during the last two months of the year. Never before.
Apple breaks sales record
So until then the 5th largest seller of computers, Apple managed to extricate itself from its historic fifth place to climb to the fourth place of the podium of the largest sellers of work machines in the world.
Indeed the figures speak for themselves. In 2020 the Apple would have sold no less than 23.1 million Macs. As evidenced by data from IDC, a market metrics analysis firm.
However, although the sharp increase in Mac sales is already surprising, what is even more surprising is the number of units sold during the last two months of 2020. A total of 7 million Macs in two months only. Dizzying figures that have never been recorded at Apple since its creation.
This represents a clear increase of 49% in its sales over one year. Between 2019 and 2020. Only Acer could do almost as better with a 48% jump in sales. Apple now accounts for 8% of the computer market.
How to explain this explosion in sales?
Two factors may explain the reasons for the explosion in Mac sales in 2020. And more specifically at the end of the year. Already the coronavirus pandemic is forcing people to stay at home. As a result, teleworking is now the norm in the fields that allow it. And to work from home you have to invest in a new machine.
Apple being known to be reliable, it makes sense that more and more users and consumers are turning to its hardware solutions.
Who then says material says M1. The chip launched by Apple last year and which gives headaches to Intel and AMD.