From a freezing temperature to just lukewarm. But, at least, French football has the feeling of having saved the furniture by accepting the proposal of Canal + to diffuse the whole of Ligue 1 until the end of the season. This Thursday morning, Vincent Labrune, the boss of the Professional Football League (LFP), convened his steering committee in charge of TV rights. The time was for the debacle after its unsuccessful invitation to tender because of too low proposals from Amazon, Discovery or the DAZN group. The day before, Maxime Saada, the boss of Canal +, had confirmed to Labrune that he would not agree to enter into negotiations by mutual agreement.
But, at the start of the afternoon, like a cat who felt that he had played cruelly enough with his prey, Saada dialed Labrune’s number. “These are our conditions and take it or leave it. Stunned but unable to do otherwise, the boss of the League accepted the offer. Either way, he had no choice. Decryption.
How much will the clubs get?
As a person close to the file points out: “It’s for a bite of bread. The League had no choice, it was that or the war… ”In addition to settling the three times 56 million euros (one draft this Friday, one in April, one in June) planned for lot 3 ( 2 matches per day on Saturday evening and Sunday afternoon), Canal + will therefore just add 35 million additional euros, plus 3 million to broadcast OM-PSG on Sunday evening. The LFP should therefore recover a total amount of 688 million euros this season (370 million euros from Canal +, 246 million euros from Mediapro, 42 million euros from Free and 30 million euros from BeIN Sports. ), against the € 1.153 billion initially planned.
We are therefore even lower than during the previous period before the arrival of the Mediapro mirage (726.5 million euros). If this agreement which was imposed on him in force by Canal + allows the LFP to save appearances, it will not solve all the financial problems of the clubs in the coming months. “Around 680 million euros, while Jean-Pierre Caillot (Editor’s note: president of Reims and representative of the college of L 1) hoped for 850, I understand that the clubs are disappointed, ”said sports economist Pierre Rondeau.
Concretely, the clubs, some of which are clearly threatened with bankruptcy, will lose almost half of what they should have touched. “From 900 to 500 million euros for the L 1 and 135 to 80 million euros for the L 2 …” A board of directors of the LFP is scheduled for Tuesday.
On which channel will the matches be broadcast?
A priori, even if the encrypted channel has also recovered the broadcasting rights for Ligue 2, it should retrocede them to BeIN Sport, with whom it has a partnership agreement. The Qatari channel will thus be able to fill its program schedule. Regarding Ligue 1, Canal + can spread the broadcasting of the ten matches on its three channels. Canal Premium on Sunday evening will broadcast the most beautiful poster of the day. Canal + Premium could also broadcast meetings on Friday evening and Saturday afternoon. The channel could also broadcast the rest of the L 1 on Canal + Sport and Canal + shifted.
Nothing is completely fixed yet. “We are not there yet,” confirms Pierre Ménès, the columnist for Canal Football Club. We have to see how it will be organized, since we have the Top 14 in rugby which interests a lot. We’ll have to find a nice schedule for rugby. There, we have Sunday 9 pm and we put what we want: we have everything! “
PODCAST. TV rights of French football: story of the Mediapro fiasco
Canal + will also have to explain to rugby leaders that they will be dispossessed of the prestigious Sunday evening box. “The other question that arises is what to do with the rugby broadcast on Sunday evening? confirms an executive of the chain. We will have to use diplomacy with the Rugby League. ” Not necessarily. Among the leaders of the oval, Sunday evening is not considered as important as for their counterparts of the round ball. Culturally, they prefer to play in the afternoon.
What will happen for the next call for tenders?
With this agreement, the League has given itself time to reflect. This does not bode well for what will happen for the next call for tenders for the next three years. Canal + indeed wants to start from scratch by bringing all the prizes into play. “He is the big winner of this incredible strategy of poker lying Saada and Bolloré, estimates Pierre Rondeau. But, for the rest, there is a form of unknown. The date of the next call for tenders will also be important. If, by then, PSG has recruited Messi, the rights will be valued. Nothing prevents the League from being imaginative in its prize distribution strategy. “
In responding to the call for tenders, Amazon and DAZN tested the waters. In England, Amazon had acquired 20 boxing-day matches in December for around 100 million euros. “The League can create tailor-made packages for these new operators,” continues Rondeau, who also highlights the “next anti-streaming law”.
“This is not the kind of kind of Canal to do a one shot, anticipates Pierre Ménès. I imagined a favorable outcome. But not this one and not so fast. I think that with the gesture of Canal + for French football, perhaps the League will be a little more inclined to discuss with its historical partner. “For now, the only certainty is that Mediapro will stop well on Sunday evening after the clasico.
Article original de: www.leparisien.fr