A joke on the “Space Force” so dear to Donald Trump or a cleverly diverted question on the color of Air force One. The style has changed a lot in the press room of the White House for a little over a week now. The new face of the Biden presidency is named Jen Psaki. And in eight days, she has already revolutionized the press points of the American presidency.
Often dressed in “patriotic” blue, this frequenter has remade this strategic place into a space of communication with the press, a thousand leagues from the Trump presidency which had transformed it into an ideological battlefield and a laboratory for fake news, when he did not simply cancel the briefings.
A seasoned professional, Jennifer Psaki skilfully used this context to show “transparency” when she arrived at the desk a few days ago. She had authorized a camera from the Showtime channel, “The Circus” to follow her “behind the curtain” to follow the preparation of her first press briefing. We see a spokesperson mask on her face, a little stressed, doing a little dance to get rid of the jitters while singing a little tune for this big day. A revolution ! The sequence has of course made the happiness of social networks.
“I want my mother to be proud”
“Even though I had done similar work at the State Department, you have the weight of Je want to represent the president, I want to meet this moment, people look at me, I want my mother to be proud – you know, all of those things, ”the mom commented to The Hill. “But once I got there, I felt good,” she added.
It must be said that we are far from dealing with a novice in the exercise of the presidential word. This 40-year-old of Greek origin has worked as a member of several presidential and campaign press teams for nearly two decades. A few years after graduating from the College of William & Mary in 2000, the second institution of higher education in the United States after Harvard, she joined John Kerry’s presidential campaign in 2004 as deputy spokesperson. During the 2008 Obama-Biden campaign, she became a traveling spokesperson, a position she again held throughout their re-election campaign in 2012.
This staunch Democrat went on to hold several prestigious positions in the Obama administration until her “consecration” as White House communications director for the last two years in power of the 44th President of the United States.
Now, she also has the responsibility of being the face of an entirely feminized communications team, a first in the history of the White House. The one who will hold the famous pulpit so often staged by Hollywood is aware of the pressure, but she said that Joe Biden had been clear on his expectations. “If you make a mistake, I’ll tell you,” he told her when he gave her the job.
“There will be times when we will see things differently in this room”
“I have deep respect for the role of a free and independent press. We have a common goal, which is to share accurate information with the American people, ”Jen Psaki said at her first press conference, according to the New York Times. And the manager added: “There will be times when we see things differently in this room. It does not matter. It is part of our democracy ”.
“This is the first non-bizarre White House press secretary in four years,” even commented historian on US presidential history Michael Beschloss on Twitter.
In fine tactics, Jennifer Rene Psaki, of her full name, knew how to put a good part of the press in the pocket in a few days, in particular by restoring a tradition old of more than 75 years. The “announcer” asked Associated Press correspondent Zeke Miller to ask the first question during each briefing. A use that the Trump administration had of course abandoned. Without a doubt, the tone has changed.
Original article by : www.leparisien.fr