Two rooms, two atmospheres, this Thursday in October at the Parc des Princes. In the large Concorde lounge, backing onto the Borelli platform, 150 jurists, lawyers and other representatives of professional sports leagues attend the intervention of Victoriano Melero, secretary general of PSG, on the subject of social law in sport. A few dozen meters away, in a lodge with a bird’s eye view of the park’s lawn, a dozen salespeople from a construction company debrief their last months in a lively atmosphere closer to a locker room chat.
The two groups are participating in one of the 100 seminars scheduled to take place this year in the PSG stadium. “This place is consistent with the theme of our conference,” explains Gautier Kertudo, lawyer at Barthélémy law firm, which organizes the legal event. The red carpet at the entrance and the setting add a bit of magic. In this current context, we were not very comfortable in terms of health security, and we obtained all the prefectural authorizations and guarantees from the PSG in this regard. “
The disinfection teams that are active in the atrium or the distancing confirm this aspect. The “client” of PSG concludes with a comparison which situates the strengths of the Park quite well in a competitive market: “The firm sometimes organizes seminars at Disneyland. There are similarities in terms of safety but also in what it conveys. “Among the sales representatives of Plaka, football fans, the” wow “effect operates.
Price of services: between 3,000 and 130,000 euros
“I wanted to please my team where there are a lot of football fans,” explains Ahmed Youssef, the regional director. Times are complicated and it was the best place to relax while sharing our problems and looking for solutions. A double objective illustrated by the surprise program concocted for employees who discovered the place of the day in the morning: meetings in the morning, visit of the stadium and foot-bowling behind the goals in the afternoon. This last option was favored over… foot-curling, which the catalog also offers.
The organization of seminars is a development axis identified by the club, which dedicates a small team of four people to it, not to mention the technical workforce and the speakers. With its boxes and lounges, but also many fun and festive possibilities, since its renovation in 2016 the Park has had wide possibilities, as illustrated by the range of services, which range from 3,000 euros for a half-day. from 10 to 15 people with light snack, up to 130,000 euros for 500 people with meals, entertainment of all kinds and small football matches at the edge of the lawn.
“Our customers are looking to move away from traditional hotel services, from 9 am to 5 pm,” explains Maxime Boileau, responsible for seminars and events. We only offer all-inclusive packages, with security, hostess, catering … 95% of our customers ask us to visit the stadium, which goes through the changing rooms. The two 800 m2 spaces behind the goals make it possible, for example, to organize dinners on the edge of the lawn. We sometimes have parties until 4 am (excluding curfew). The only “forbidden” is the Park lawn, jealously brooded by the “ground manager” Jonathan Calderwood, and completely inaccessible to ordinary people except during the weeks preceding its destruction at the end of the season.
“The Park is an iconic place that interests everyone”
The average invoice for seminars is 24,000 euros, depending on the club. The department will bring in more than 2 million euros this year. “We welcome CAC 40 companies as well as very small businesses,” explains Nicolas Arndt, the director of ticketing and hospitality. The Park is an iconic place that interests everyone. With 30 matches per season, if we count the days after and the days before the match where the stadium is not accessible for organizational reasons, there are 200 usable dates left. The advantage of a single location is that it lowers the number of no show. It generally amounts to almost 40% for this type of event. Here, we are around 5% and there are sometimes even more people than expected… ”
In an attempt to bring together beyond the football clientele, the Park uses the codes of luxury, in accordance with its policy since the club’s takeover in 2011. With the dark parquet with thin slats, designer lighting, indirect lighting and culinary stands, we are far from the refreshment bar – foghorn spirit. The logos of client companies are more visible than those of PSG. “It’s weird to see our brand on the stadium boards”, confirms Alexandre Gagné, sales representative at Plaka, not unhappy to discover another facet of “his” stadium: “I often come to the Park, but I’m more used to the Virage Auteuil that lodges … “
Article original de: www.leparisien.fr